UI / UX / illustration / branding / wireframing
user-testing / web / iOS / Android
As freelance product designer, I worked on user-interface design, user experience, illustrations, and style guides for the complete visual re-branding of personalized pregnancy guide What to Expect including its web, iOS and Android products.
Specific projects were website's community forum, sublanding pages for articles, iOS app landing screens, articles for both iOS and Android apps, registration flow for iOS and email newsletters, and a new search feature for the website and iOS app.
For the first phase of iOS visual improvements, I updated new brand colors and fonts to the existing layout as well as tweaked the layout visual consistency. These styles will then carry over to other screens in the app.
Pictured are article screens for iOS app.
Desktop and mobile screens for search feature.
New icons style for visual branding update.
Wireframes for Community home page.
UI / UX / wireframing / art direction
illustration / front-end dev / web / SaaS
I worked with Brainiad on a website and software app for online advertising startup
Brainiad hired me to research and design a SaaS web app that analyzes and reports on online advertising performance.
I also designed and built the marketing website in HTML/CSS and developed the brand style guide and illustrations.
UI / UX / wireframing
Interbrand hired me as a Freelance UX and UI designer to re-design website for client Dignity Health.
UI / UX / SaaS
With Yodle, I designed the user-interface for email builder tool and contact page for marketing software.
illustration / storyboarding / art direction
Graphics and storyboard for instructional animation created for Yodle. Businesses can send Yodle their Google pin numbers to activate their business listings on Google maps.
UI / branding / front-end dev
While developing the digital visual language for Digiday, I designed a one-page responsive microsite to serve as a template for each summit, awards gala, and career fair. This branding would carry over to other Digiday products.
Digiday's summits are destination events and held in cities all over the world. The microsite introducers users to a video of the event location and scenes from previous summits. The microsite is responsive so that event attendees can easily view this site on any device while at an event.
Each type of Digiday event has a different color association. The color theme for each event page changes according to the branding for that event.
UI / UX / branding
I worked on the user experience and user interface for Digiday's Meeting Scheduler tool.
Before each Digiday summit, sponsor attendees can schedule up to 10 meetings with VIP attendees of their choice through this meeting scheduler application. After selecting the meeting pass for his or her company, a sponsor attendee can edit the meeting schedule and view an alphabetically ordered list of VIP attendees and their available time slots below. VIPs are requested to provide topic interests and connect their social media accounts.
Users can select a VIP two ways. In the schedule section, clicking “Select a VIP” reveals a list of available VIPs for the selected time slot. In the VIP list, sponsors can select a VIP by clicking on an available time slot listed next to the profile. The new meeting appears in the schedule.
Users can cancel a meeting by hovering over a VIP time slot in the schedule.
UI / front-end dev
I worked on the user experience and user interface for the Digiday Career Board.
art direction / illustration
Infographic for Marchex and Digiday on which industries are more likely to make customers use filthy language
Infographic and icons outlining reports for Thomson Reuters products
Infographic on household targeting
Infographic and icon illustrations for Digiday Content Marketing Summit
Cover design, graphics, and report layout design on programmatic TV for The Trade Desk and Digiday
Cover illustration, graphics, icons, and report layout design
Pattern concept and illustration design for a guide on native advertising