UI / UX / wireframing / art direction / illustration
front-end dev / web / SaaS

The Brief

Brainiad hired me to research and design a SaaS web app that analyzes and reports on online advertising performance. They also needed a new marketing website and a visual identity.

Web App Screens

Marketing Website

What I Did

I performed research on online advertising software, including on rule-based vs. data-driven models, a competitive analysis, mental model, information architecture, user flows, wireframes, and protoyping.

I also developed the visual brand, including color palette, illustrations, icons, and refining the logo. I designed and built the marketing website in HTML/CSS.

Mental Model

User Flow

Late Phase Wireframes

Visual Identity Elements